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Messaging: niche = freedom with Abbie

Season #2

Messaging: niche = freedom

In this episode, we delve into the crucial aspects of messaging and positioning, highlighting their role in establishing a strong brand presence. We discuss the power of niching and how focusing on a specific niche helps you become top of mind for your audience, positioning you as the go-to expert. We explore the paradox of how narrowing your focus through niching can actually provide more freedom and opportunities in your business. 


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The Ultimate CEO -

Jemma (host) -

Abbie (guest) -